The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are.

Authors
Pringle, Lewis G.
Citation
G. Pringle, Lewis, The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are., Marketing science , 20(4), 2001, pp. 373-381
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
20
Issue
4
Year of publication
2001
Pages
373 - 381
Database
ACNP
SICI code