A Comment: [An Audience Flow Model of Television Viewing Choice]

Authors
Pringle, Lewis G.
Citation
G. Pringle, Lewis, A Comment: [An Audience Flow Model of Television Viewing Choice], Marketing science , 3(2), 1984, pp. 125-126
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
3
Issue
2
Year of publication
1984
Pages
125 - 126
Database
ACNP
SICI code