Response: On Establishing a Dialogue in Television Viewing Research

Authors
Rust, Roland T. Alpert, Mark I.
Citation
T. Rust, Roland et I. Alpert, Mark, Response: On Establishing a Dialogue in Television Viewing Research, Marketing science , 3(2), 1984, pp. 126-127
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
3
Issue
2
Year of publication
1984
Pages
126 - 127
Database
ACNP
SICI code