Comments: [An Empirical Comparison of Awareness Forecasting Models of New Product Introduction]

Authors
Blackburn, Joseph Clancy, Kevin Claycamp, H. J. Dondson, J. Doughty, N Dodson, Jr, Joe A.
Citation
Blackburn, Joseph et al., Comments: [An Empirical Comparison of Awareness Forecasting Models of New Product Introduction], Marketing science , 3(3), 1984, pp. 198-202
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
3
Issue
3
Year of publication
1984
Pages
198 - 202
Database
ACNP
SICI code