Rejoinder: Reflections on Awareness Forecasting Models of New Product Introduction

Authors
Mahajan, Vijay Muller, Eitan Sharma, Subhash
Citation
Mahajan, Vijay et al., Rejoinder: Reflections on Awareness Forecasting Models of New Product Introduction, Marketing science , 3(3), 1984, pp. 205-206
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
3
Issue
3
Year of publication
1984
Pages
205 - 206
Database
ACNP
SICI code