Reply: Reflections on Advertising Pulsing Policies for Generating Awareness for New Products

Authors
Mahajan, Vijay Muller, Eitan
Citation
Mahajan, Vijay et Muller, Eitan, Reply: Reflections on Advertising Pulsing Policies for Generating Awareness for New Products, Marketing science , 5(2), 1986, pp. 110-111
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
5
Issue
2
Year of publication
1986
Pages
110 - 111
Database
ACNP
SICI code