Commentary: Steps toward Mastering Trade Promotions

Authors
Kruger, Michael W.
Citation
W. Kruger, Michael, Commentary: Steps toward Mastering Trade Promotions, Marketing science , 6(2), 1987, pp. 147-149
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
6
Issue
2
Year of publication
1987
Pages
147 - 149
Database
ACNP
SICI code