Commentary: Approaches to Promotion Evaluation: A Practitioner's ViewPoint

Authors
Struse III, Rudolph W.
Citation
W. Struse Iii, Rudolph, Commentary: Approaches to Promotion Evaluation: A Practitioner's ViewPoint, Marketing science , 6(2), 1987, pp. 150-151
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
6
Issue
2
Year of publication
1987
Pages
150 - 151
Database
ACNP
SICI code