Reply: [Modelling the Effectiveness and Profitability of Trade Promotions]

Authors
Blattberg, Robert C.
Citation
C. Blattberg, Robert, Reply: [Modelling the Effectiveness and Profitability of Trade Promotions], Marketing science , 6(2), 1987, pp. 154-155
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
6
Issue
2
Year of publication
1987
Pages
154 - 155
Database
ACNP
SICI code