Commentary on "Marketing Mix Reactions to Entry"

Authors
Frey, John B.
Citation
B. Frey, John, Commentary on "Marketing Mix Reactions to Entry", Marketing science , 7(4), 1988, pp. 386-387
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
7
Issue
4
Year of publication
1988
Pages
386 - 387
Database
ACNP
SICI code