Commentary on "Marketing Mix Reactions to Entry"

Authors
Citation
, Commentary on "Marketing Mix Reactions to Entry", Marketing science , 7(4), 1988, pp. 390-390
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
7
Issue
4
Year of publication
1988
Pages
390 - 390
Database
ACNP
SICI code