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Reply: [Marketing Mix Reactions to Entry]
Authors
Citation
, Reply: [Marketing Mix Reactions to Entry], Marketing science , 7(4), 1988, pp. 391-392
Journal title
Marketing science
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ACNP
ISSN journal
07322399
Volume
7
Issue
4
Year of publication
1988
Pages
391 - 392
Database
ACNP
SICI code