Commentary on "Advertising Experiments at the Campbell Soup Company"

Authors
McNiven, Malcolm A.
Citation
A. Mcniven, Malcolm, Commentary on "Advertising Experiments at the Campbell Soup Company", Marketing science , 8(1), 1989, pp. 74-75
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
8
Issue
1
Year of publication
1989
Pages
74 - 75
Database
ACNP
SICI code