Commentary on "A Brand Switching Model with Implications for Marketing Strategies"

Authors
Jerome D. Greene
Citation
Jerome D. Greene, Commentary on "A Brand Switching Model with Implications for Marketing Strategies", Marketing science , 8(1), 1989, pp. 104-105
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
8
Issue
1
Year of publication
1989
Pages
104 - 105
Database
ACNP
SICI code