The Relationship between Market Characteristics and Promotional Price Elasticities

Authors
Bolton, Ruth N.
Citation
N. Bolton, Ruth, The Relationship between Market Characteristics and Promotional Price Elasticities, Marketing science , 8(2), 1989, pp. 153-169
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
8
Issue
2
Year of publication
1989
Pages
153 - 169
Database
ACNP
SICI code