Commentary on "Unobservable Effects and Business Performance"

Authors
Buzzell, Robert D.
Citation
D. Buzzell, Robert, Commentary on "Unobservable Effects and Business Performance", Marketing science , 9(1), 1990, pp. 86-87
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
9
Issue
1
Year of publication
1990
Pages
86 - 87
Database
ACNP
SICI code