Reply: Unobservable Effects and Business Performance: Reply to the Comments of Boulding and Buzzell

Authors
Jacobson, Robert
Citation
Jacobson, Robert, Reply: Unobservable Effects and Business Performance: Reply to the Comments of Boulding and Buzzell, Marketing science , 9(1), 1990, pp. 92-95
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
9
Issue
1
Year of publication
1990
Pages
92 - 95
Database
ACNP
SICI code