Commentary: Marketing Applications of the Economics of Product Variety

Authors
Ratchford, Brian T.
Citation
T. Ratchford, Brian, Commentary: Marketing Applications of the Economics of Product Variety, Marketing science , 9(3), 1990, pp. 207-211
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
9
Issue
3
Year of publication
1990
Pages
207 - 211
Database
ACNP
SICI code