Editorial: Enticing and Publishing the Home Run Paper

Authors
Bradlow, Eric T.
Citation
T. Bradlow, Eric, Editorial: Enticing and Publishing the Home Run Paper, Marketing science , 27(1), 2006, pp. 4-6
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
27
Issue
1
Year of publication
2006
Pages
4 - 6
Database
ACNP
SICI code