Mental Accounting and Consumer Choice: Anatomy of a Failure

Authors
Thaler, Richard H.
Citation
H. Thaler, Richard, Mental Accounting and Consumer Choice: Anatomy of a Failure, Marketing science , 27(1), 2006, pp. 12-14
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
27
Issue
1
Year of publication
2006
Pages
12 - 14
Database
ACNP
SICI code