Commentary: Discussion of "Website Morphing"

Authors
Varian, Hal
Citation
Varian, Hal, Commentary: Discussion of "Website Morphing", Marketing science , 28(2), 2009, pp. 224-224
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
28
Issue
2
Year of publication
2009
Pages
224 - 224
Database
ACNP
SICI code
Abstract
Website morphing seems to be a useful technique, with applications beyond matching cognitive style.