Statement from the Editor Regarding "'Counting Your Customers' One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model"

Authors
Bradlow, Eric T.
Citation
T. Bradlow, Eric, Statement from the Editor Regarding "'Counting Your Customers' One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model", Marketing science , 28(3), 2009, pp. 554-554
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
28
Issue
3
Year of publication
2009
Pages
554 - 554
Database
ACNP
SICI code