Procuring Commodities: First-Price Sealed-Bid or English Auctions?

Citation
Shachat, Jason et Wei, Lijia, Procuring Commodities: First-Price Sealed-Bid or English Auctions?, Marketing science , 31(2), 2012, pp. 317-333
Journal title
ISSN journal
07322399
Volume
31
Issue
2
Year of publication
2012
Pages
317 - 333
Database
ACNP
SICI code
Abstract
We use laboratory experiments to examine the relative performance of the English auction (EA) and the first-price sealed-bid auction (FPA) when procuring a commodity. The mean and variance of prices are lower in the FPA than in the EA. Bids and prices in the EA agree with game-theoretic predictions, but they do not agree in the FPA. To resolve these deviations found in the FPA, we introduce a mixture model with three bidding rules: constant absolute markup, constant percentage markup, and strategic best response. A dynamic specification in which bidders can switch strategies as they gain experience is estimated as a hidden Markov model. Initially, about three quarters of the subjects are strategic bidders, but over time, the number of strategic bidders falls to below 65%. There is a corresponding growth in those who use the constant absolute markup rule.