Comments on "Predicting Customer Value Using Clumpiness from RFM to RFMC"

Authors
Rao, Vithala R.
Citation
R. Rao, Vithala, Comments on "Predicting Customer Value Using Clumpiness from RFM to RFMC", Marketing science , 34(2), 2015, pp. 213-215
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
34
Issue
2
Year of publication
2015
Pages
213 - 215
Database
ACNP
SICI code
Abstract
This series of discussions presents commentaries and a reply on Zhang et al. [Zhang Y, Bradlow ET, Small DS (2015) Predicting customer value using clumpiness: From RFM to RFMC. Marketing Sci. 34(2):195.208].