We examine characteristics of classroom contexts that influence motiva
tions for reading. We frame the discussion in terms of design principl
es. First, we propose several general criteria that a set of design pr
inciples should meet if the set is to be sufficient to increase long-t
erm motivations for reading. Next, we propose 8 principles derived fro
m research on motivational and cognitive processes, instructional rese
arch, and classroom innovations. These design principles relate to (a)
conceptual themes, (b) real-world interactions, (c) self-direction, (
d) interesting texts, (e) social collaboration, (f) self-expression, (
g) cognitive strategy instruction, and (h) curricular coherence. We co
nstructed these design principles from sets of design principles offer
ed by psychologists and educators, our studies, and a literature revie
w we conducted. In particular, we note problems of underspecification
typical of psychologists' proposed sets of principles and problems of
overspecification typical of educators' designs. We conclude with sugg
estions for needed research on classroom contexts for increasing stude
nts' motivations for reading.