CLASSIFICATION OF INDUSTRIAL SERVICES - A MODEL WITH STRATEGIC IMPLICATIONS

Increased competition has created a marketplace that has become hyperc ompetitive. The industrial sector of the economy has not been immune t o the escalation in domestic and international competitors. The need t o effectively service industrial customers has become a necessary elem ent in the market mix of producers as well as members of industrial ch annels of distribution. This article addresses the classification of i ndustrial goods/services to aid industrial marketers' marketing effort s. (C) Elsevier Science Inc., 1997.