MARKETING AND ENVIRONMENTAL REGISTRATION CERTIFICATION - WHAT INDUSTRIAL MARKETERS SHOULD UNDERSTAND ABOUT ISO-14000/

Authors
MILES MP MUNILLA LS RUSSELL GR
Citation
Mp. Miles et al., MARKETING AND ENVIRONMENTAL REGISTRATION CERTIFICATION - WHAT INDUSTRIAL MARKETERS SHOULD UNDERSTAND ABOUT ISO-14000/, Industrial marketing management, 26(4), 1997, pp. 363-370
Citations number
36
Categorie Soggetti
Management,Business
Journal title
Industrial marketing management → ACNP
ISSN journal
00198501
Volume
26
Issue
4
Year of publication
1997
Pages
363 - 370
Database
ISI
SICI code
0019-8501(1997)26:4<363:MAERC->2.0.ZU;2-C
Abstract
The environmental movement has shifted from an individual focus to an organizational focus. ISO 14000 registration/certification is a respon se by the business commnnity to the consumers' perception of the impor tance of the environment. ISO 14000 is a series of registration and be havioral standards that represent a comprehensive and potentially glob al environmental management system. (C) Elsevier Science Inc., 1997.