INDUSTRIAL FIRMS AND THE POWER OF MISSION

This article presents findings from some research which examined and a nalyzed the content of industrial firm mission statements. In particul ar, the specific components of industrial firm mission statements were analyzed to determine if there were any which ''made a difference'' i n terms of firm performance. The findings suggest that some mission co mponents seem to matter more than others and it is these to which mana gers of industrial firms should pay especially close attention. (C) El sevier Science Inc., 1997.