Previous theories of organizational identification have focused on how indi
viduals define and maintain positive self-concepts based on their cognitive
connections to favorably perceived organizations. Yet, recent empirical fi
ndings suggest that organizational identifications may be defined in more c
omplex and adaptive ways. In particular, recent research suggests that peop
les' social identities may be based on both positive and negative cognitive
relationships with organizations, as well as conflicted relationships and
neutral relationships. Grounded in these findings, I develop a theory of or
ganizational identification that includes three new cognitive processes by
which individuals may define themselves: organizational disidentification,
organizational schizo-identification, and organizational neutral-identifica
tion. I discuss how adding these cognitions to models of organizational ide
ntity extend the application of these models and further illuminate the ada
ptive and flexible nature of the human self-concept in organizational setti
ngs.