Advances in business marketing and purchasing - Training exercises for improving sensemaking skills - with solutions - Introduction

Authors
Woodside, AG
Citation
Ag. Woodside, Advances in business marketing and purchasing - Training exercises for improving sensemaking skills - with solutions - Introduction, ADV BUS MKT, 8, 1999, pp. 1-25
Categorie Soggetti
Current Book Contents
Journal title
ADVANCES IN BUSINESS MARKETING AND PURCHASING, VOL 8 - 1999 → ACNP
ISSN journal
10690964
Volume
8
Year of publication
1999
Pages
1 - 25
Database
ISI
SICI code
1069-0964(1999)8:<1:AIBMAP>2.0.ZU;2-G