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Results:
1-16
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Results: 16
Authors:
Woodside, AG
Citation: Ag. Woodside, Advances in business marketing and purchasing - Training exercises for improving sensemaking skills - with solutions - Introduction, ADV BUS MKT, 8, 1999, pp. 1-25
Authors:
Bengtsson, M
Kock, S
Citation: M. Bengtsson et S. Kock, Dynamics in business networks: Cooperation and competition among competitors, ADV BUS MKT, 8, 1999, pp. 27-33
Authors:
Faes, W
Matthyssens, P
Citation: W. Faes et P. Matthyssens, Organizing purchasing in a multi-plant company: A case study - Which decision would you recommend? Centralize, decentralize, or coordinate?, ADV BUS MKT, 8, 1999, pp. 35-43
Authors:
Fairhead, J
Citation: J. Fairhead, A better mousetrap? Techno's soft tape project, ADV BUS MKT, 8, 1999, pp. 45-75
Authors:
Fletcher, R
Citation: R. Fletcher, Cultural baggage and conflict - A case study in negotiation, ADV BUS MKT, 8, 1999, pp. 77-80
Authors:
Freytag, PV
Citation: Pv. Freytag, Why do companies in business markets resist the outsourcing of market communication? A case study, ADV BUS MKT, 8, 1999, pp. 81-92
Authors:
Harris, S
Ghauri, PN
Citation: S. Harris et Pn. Ghauri, Growing pains at electronica - Developing a small high-tech company internationally, ADV BUS MKT, 8, 1999, pp. 93-102
Authors:
Kleinaltenkamp, M
Jacob, F
Kergassner, R
Citation: M. Kleinaltenkamp et al., Industrial selling: ATTILA-SEIFERT-PHARMA GmbH, ADV BUS MKT, 8, 1999, pp. 103-111
Authors:
Nielsen, O
Citation: O. Nielsen, Noise abatement in Danish working environments, ADV BUS MKT, 8, 1999, pp. 113-121
Authors:
Posselt, T
Citation: T. Posselt, Different distribution channels for a consumer good, ADV BUS MKT, 8, 1999, pp. 123-129
Authors:
Scoubeau, C
Citation: C. Scoubeau, How to select the best projects in the construction industry, ADV BUS MKT, 8, 1999, pp. 131-135
Authors:
Silver, L
Wedin, T
Citation: L. Silver et T. Wedin, Strategic choices in industrial marketing acquisition: Competition, or cooperation in the hand tool industry, ADV BUS MKT, 8, 1999, pp. 137-147
Authors:
Sommerlatte, T
Rese, M
Sollner, A
Citation: T. Sommerlatte et al., Technological innovation and customer orientation - A case study of HeroldAG, ADV BUS MKT, 8, 1999, pp. 149-165
Authors:
Strong, JT
Hawes, JM
Owens, DL
Citation: Jt. Strong et al., Business marketing sales interactions, ADV BUS MKT, 8, 1999, pp. 167-180
Authors:
Woodside, AG
Citation: Ag. Woodside, Evaluating alternative pricing strategies for market introduction of new industrial technologies: A case study of pricing a new technology for marketing to land-based industries, ADV BUS MKT, 8, 1999, pp. 181-186
Authors:
Woodside, AG
Wilson, EJ
Citation: Ag. Woodside et Ej. Wilson, Alternative purchasing strategies for competing technology standards: A management training exercise in resolving industrial buying conflicts, ADV BUS MKT, 8, 1999, pp. 187-191
Risultati:
1-16
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