Why do companies in business markets resist the outsourcing of market communication? A case study

Authors
Freytag, PV
Citation
Pv. Freytag, Why do companies in business markets resist the outsourcing of market communication? A case study, ADV BUS MKT, 8, 1999, pp. 81-92
Categorie Soggetti
Current Book Contents
Journal title
ADVANCES IN BUSINESS MARKETING AND PURCHASING, VOL 8 - 1999 → ACNP
ISSN journal
10690964
Volume
8
Year of publication
1999
Pages
81 - 92
Database
ISI
SICI code
1069-0964(1999)8:<81:WDCIBM>2.0.ZU;2-S