Technological innovation and customer orientation - A case study of HeroldAG

Authors
Sommerlatte, T Rese, M Sollner, A
Citation
T. Sommerlatte et al., Technological innovation and customer orientation - A case study of HeroldAG, ADV BUS MKT, 8, 1999, pp. 149-165
Categorie Soggetti
Current Book Contents
Journal title
ADVANCES IN BUSINESS MARKETING AND PURCHASING, VOL 8 - 1999 → ACNP
ISSN journal
10690964
Volume
8
Year of publication
1999
Pages
149 - 165
Database
ISI
SICI code
1069-0964(1999)8:<149:TIACO->2.0.ZU;2-Y