THE PROTECTION OF INTELLECTUAL PROPERTY - ISSUES OF ORIGINATION AND OWNERSHIP

Western intellectual property protection is based on the twin premises that individual people can originate and own ideas. Because these pre mises are not universally accepted, differences in laws and enforcemen t exist in the global market. The authors present a framework for desc ribing these differences and discuss it in terms of relations among de veloping nations, between developed and developing nations, and betwee n all nations and indigenous peoples. They conclude with a discussion of implications for marketers in several industrial sectors.