FEDERAL SENTENCING GUIDELINES FOR ORGANIZATIONS - LEGAL, ETHICAL, ANDPUBLIC-POLICY ISSUES FOR INTERNATIONAL MARKETING

The authors discuss the Federal Sentencing Guidelines for Organization s, which focus on the prevention and punishment of organizational misc onduct. The guidelines have provisions that mitigate penalties for org anizations that demonstrate due diligence and create an effective comp liance program to prevent misconduct. A compliance program should assi st marketers in developing strategy that aligns corporate objectives a nd standards with the legal, ethical, and societal expectations of var ious markets and countries. U.S. cooperative enforcement efforts with the European Union, NAFTA, and Japan extend the requirements for compl iance beyond national boundaries.