FROM GHETTO MARKETING TO SOCIAL MARKETING - BRINGING SOCIAL RELEVANCETO MAINSTREAM MARKETING

Authors
ANDREASEN AR
Citation
Ar. Andreasen, FROM GHETTO MARKETING TO SOCIAL MARKETING - BRINGING SOCIAL RELEVANCETO MAINSTREAM MARKETING, Journal of public policy & marketing, 16(1), 1997, pp. 129-131
Citations number
10
Categorie Soggetti
Business
Journal title
Journal of public policy & marketing → ACNP
ISSN journal
07439156
Volume
16
Issue
1
Year of publication
1997
Pages
129 - 131
Database
ISI
SICI code
0743-9156(1997)16:1<129:FGMTSM>2.0.ZU;2-2