This paper explores patient education in the general practice setting.
It draws on a research study carried out in Nottinghamshire, UK, to c
hallenge the view that doctors use their power in educational encounte
rs to silence or dupe patients into accepting normative social pattern
s and relationships. The study found that power appeared to work in a
different and more subtle way. Patients chose to subject themselves to
the controlling effects of a dominant patient educational discourse (
prevention) due to its wider cultural association with freedom, person
al betterment and bodily health. The paper concludes by suggesting tha
t challenges to reactionary political forces need to address how domin
ant discourses work at the level of desire to seduce people into confo
rmity.