CORPORATE SOCIAL PERFORMANCE AND ORGANIZATIONAL ATTRACTIVENESS TO PROSPECTIVE EMPLOYEES

Drawing on propositions from social identity theory and signaling theo ry, we hypothesized that firms' corporate social performance (CSP) is related positively to their reputations and to their attractiveness as employers. Results indicate that independent ratings of CSP are relat ed to firms' reputations and attractiveness as employers, suggesting t hat a firm's CSP may provide a competitive advantage in attracting app licants. Such results add to the growing literature suggesting that CS P map provide firms with competitive advantages.