Designing winning products based on how customers think and buy

Authors
Woodside, AG Liukko, T Lehtonen, A
Citation
Ag. Woodside et al., Designing winning products based on how customers think and buy, ADV BUS MKT, 10, 2000, pp. 1-28
Categorie Soggetti
Current Book Contents
Journal title
DESIGNING WINNING PRODUCTS → ACNP
ISSN journal
10690964
Volume
10
Year of publication
2000
Pages
1 - 28
Database
ISI
SICI code
1069-0964(2000)10:<1:DWPBOH>2.0.ZU;2-#