Table of contents of journal:

Results: 12

Designing winning products based on how customers think and buy

Authors: Woodside, AG Liukko, T Lehtonen, A

Citation: Ag. Woodside et al., Designing winning products based on how customers think and buy, ADV BUS MKT, 10, 2000, pp. 1-28

Modeling customer preferences for alternative product designs

Authors: Woodside, AG Liukko, T Lehtonen, A

Citation: Ag. Woodside et al., Modeling customer preferences for alternative product designs, ADV BUS MKT, 10, 2000, pp. 29-48

Uses and usefulness of testing customer acceptance of product designs

Authors: Woodside, AG Liukko, T Lehtonen, A

Citation: Ag. Woodside et al., Uses and usefulness of testing customer acceptance of product designs, ADV BUS MKT, 10, 2000, pp. 49-74

How business-to-business buyers frame problems and the influence of value-added customer services (VACS) on supplier choice

Authors: Wilson, EJ McMurrian, RC Woodside, AG

Citation: Ej. Wilson et al., How business-to-business buyers frame problems and the influence of value-added customer services (VACS) on supplier choice, ADV BUS MKT, 10, 2000, pp. 75-115

Testing acceptance of new product designs among customers at different operating levels in client firms

Authors: Woodside, AG Liukko, T Lehtonen, A

Citation: Ag. Woodside et al., Testing acceptance of new product designs among customers at different operating levels in client firms, ADV BUS MKT, 10, 2000, pp. 117-142

Designing new products for person-situation customer segments

Authors: Woodside, AG

Citation: Ag. Woodside, Designing new products for person-situation customer segments, ADV BUS MKT, 10, 2000, pp. 143-177

Testing industrial customer acceptance of newly control-display panel designs in Asian, Australian and European markets

Authors: Lehtonen, A Liukko, T Woodside, AG

Citation: A. Lehtonen et al., Testing industrial customer acceptance of newly control-display panel designs in Asian, Australian and European markets, ADV BUS MKT, 10, 2000, pp. 179-198

Testing manufacturers' acceptance of competing subcontractor price-quality-service designs

Authors: Liukko, T Lehtonen, A Woodside, AG

Citation: T. Liukko et al., Testing manufacturers' acceptance of competing subcontractor price-quality-service designs, ADV BUS MKT, 10, 2000, pp. 199-221

Testing customer acceptance and the subsequent design of new, flexible manufacturing systems (robots)

Authors: Lehtonen, A Liukko, T Woodside, AG

Citation: A. Lehtonen et al., Testing customer acceptance and the subsequent design of new, flexible manufacturing systems (robots), ADV BUS MKT, 10, 2000, pp. 223-244

Automatic cognitive processing and choice of suppliers by business-to-business customers

Authors: Woodside, AG McMurrian, RC

Citation: Ag. Woodside et Rc. Mcmurrian, Automatic cognitive processing and choice of suppliers by business-to-business customers, ADV BUS MKT, 10, 2000, pp. 245-253

When superior new technologies are rejected

Authors: Woodside, AG

Citation: Ag. Woodside, When superior new technologies are rejected, ADV BUS MKT, 10, 2000, pp. 255-293

Concluding observations on designing winning products

Authors: Woodside, AG Liukko, T Lehtonen, A

Citation: Ag. Woodside et al., Concluding observations on designing winning products, ADV BUS MKT, 10, 2000, pp. 295-306

Risultati: 1-12 |