When superior new technologies are rejected

Authors
Woodside, AG
Citation
Ag. Woodside, When superior new technologies are rejected, ADV BUS MKT, 10, 2000, pp. 255-293
Categorie Soggetti
Current Book Contents
Journal title
DESIGNING WINNING PRODUCTS → ACNP
ISSN journal
10690964
Volume
10
Year of publication
2000
Pages
255 - 293
Database
ISI
SICI code
1069-0964(2000)10:<255:WSNTAR>2.0.ZU;2-E