How business-to-business buyers frame problems and the influence of value-added customer services (VACS) on supplier choice

Authors
Wilson, EJ McMurrian, RC Woodside, AG
Citation
Ej. Wilson et al., How business-to-business buyers frame problems and the influence of value-added customer services (VACS) on supplier choice, ADV BUS MKT, 10, 2000, pp. 75-115
Categorie Soggetti
Current Book Contents
Journal title
DESIGNING WINNING PRODUCTS → ACNP
ISSN journal
10690964
Volume
10
Year of publication
2000
Pages
75 - 115
Database
ISI
SICI code
1069-0964(2000)10:<75:HBBFPA>2.0.ZU;2-S