Uses and usefulness of testing customer acceptance of product designs

Authors
Woodside, AG Liukko, T Lehtonen, A
Citation
Ag. Woodside et al., Uses and usefulness of testing customer acceptance of product designs, ADV BUS MKT, 10, 2000, pp. 49-74
Categorie Soggetti
Current Book Contents
Journal title
DESIGNING WINNING PRODUCTS → ACNP
ISSN journal
10690964
Volume
10
Year of publication
2000
Pages
49 - 74
Database
ISI
SICI code
1069-0964(2000)10:<49:UAUOTC>2.0.ZU;2-4