Automatic cognitive processing and choice of suppliers by business-to-business customers

Authors
Woodside, AG McMurrian, RC
Citation
Ag. Woodside et Rc. Mcmurrian, Automatic cognitive processing and choice of suppliers by business-to-business customers, ADV BUS MKT, 10, 2000, pp. 245-253
Categorie Soggetti
Current Book Contents
Journal title
DESIGNING WINNING PRODUCTS → ACNP
ISSN journal
10690964
Volume
10
Year of publication
2000
Pages
245 - 253
Database
ISI
SICI code
1069-0964(2000)10:<245:ACPACO>2.0.ZU;2-1