Testing acceptance of new product designs among customers at different operating levels in client firms

Authors
Woodside, AG Liukko, T Lehtonen, A
Citation
Ag. Woodside et al., Testing acceptance of new product designs among customers at different operating levels in client firms, ADV BUS MKT, 10, 2000, pp. 117-142
Categorie Soggetti
Current Book Contents
Journal title
DESIGNING WINNING PRODUCTS → ACNP
ISSN journal
10690964
Volume
10
Year of publication
2000
Pages
117 - 142
Database
ISI
SICI code
1069-0964(2000)10:<117:TAONPD>2.0.ZU;2-F