Concluding observations on designing winning products

Authors
Woodside, AG Liukko, T Lehtonen, A
Citation
Ag. Woodside et al., Concluding observations on designing winning products, ADV BUS MKT, 10, 2000, pp. 295-306
Categorie Soggetti
Current Book Contents
Journal title
DESIGNING WINNING PRODUCTS → ACNP
ISSN journal
10690964
Volume
10
Year of publication
2000
Pages
295 - 306
Database
ISI
SICI code
1069-0964(2000)10:<295:COODWP>2.0.ZU;2-S