The article examines how far regional policy incentives support the de
velopment needs of the financial services sector. In reviewing the cha
nging eligibility of financial services in UK regional policy, the aut
hors argue that the sector has been increasingly recognised as importa
nt in regional development. However, when examining the usage of incen
tives among Scottish financial services companies, incentives appear t
o have only limited relevance. The different needs of services and man
ufacturing firms suggest that incentives would be more effective if th
ey targeted 'soft' investments and were supplemented through the use o
f other non-incentive, regional policy measures.