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Results: 26-50/157
Authors:
MUEHLING DD
KOLBE RH
Citation: Dd. Muehling et Rh. Kolbe, FINE PRINT IN TELEVISION ADVERTISING - VIEWS FROM THE TOP, Journal of advertising, 26(3), 1997, pp. 1-15
Authors:
SPOTTS HE
WEINBERGER MG
PARSONS AL
Citation: He. Spotts et al., ASSESSING THE USE AND IMPACT OF HUMOR ON ADVERTISING EFFECTIVENESS - A CONTINGENCY APPROACH, Journal of advertising, 26(3), 1997, pp. 17-32
Authors:
BABIN LA
BURNS AC
Citation: La. Babin et Ac. Burns, EFFECTS OF PRINT AD PICTURES AND COPY CONTAINING INSTRUCTIONS TO IMAGINE ON MENTAL-IMAGERY THAT MEDIATES ATTITUDES, Journal of advertising, 26(3), 1997, pp. 33-44
Authors:
LATOUR MS
ROTFELD HJ
Citation: Ms. Latour et Hj. Rotfeld, THERE ARE THREATS AND (MAYBE) FEAR-CAUSED AROUSAL - THEORY AND CONFUSIONS OF APPEALS TO FEAR AND FEAR AROUSAL ITSELF, Journal of advertising, 26(3), 1997, pp. 45-59
Authors:
SPECK PS
ELLIOTT MT
Citation: Ps. Speck et Mt. Elliott, PREDICTORS OF ADVERTISING AVOIDANCE IN PRINT AND BROADCAST MEDIA, Journal of advertising, 26(3), 1997, pp. 61-76
Authors:
KIRMANI A
Citation: A. Kirmani, ADVERTISING REPETITION AS A SIGNAL OF QUALITY - IF ITS ADVERTISED SO MUCH, SOMETHING MUST BE WRONG, Journal of advertising, 26(3), 1997, pp. 77-86
Authors:
KING KW
REID LN
MORRISON M
Citation: Kw. King et al., LARGE-AGENCY MEDIA SPECIALISTS OPINIONS ON NEWSPAPER ADVERTISING FOR NATIONAL ACCOUNTS, Journal of advertising, 26(2), 1997, pp. 1-17
Authors:
MARTIN MC
GENTRY JW
Citation: Mc. Martin et Jw. Gentry, STUCK IN THE MODEL TRAP - THE EFFECTS OF BEAUTIFUL MODELS IN ADS ON FEMALE PREADOLESCENTS AND ADOLESCENTS, Journal of advertising, 26(2), 1997, pp. 19-33
Authors:
HUHMANN BA
BROTHERTON TP
Citation: Ba. Huhmann et Tp. Brotherton, A CONTENT-ANALYSIS OF GUILT APPEALS IN POPULAR MAGAZINE ADVERTISEMENTS, Journal of advertising, 26(2), 1997, pp. 35-45
Authors:
TAYLOR CR
STERN BB
Citation: Cr. Taylor et Bb. Stern, ASIAN-AMERICANS - TELEVISION ADVERTISING AND THE MODEL MINORITY STEREOTYPE, Journal of advertising, 26(2), 1997, pp. 47-61
Authors:
MORGAN FW
STOLTMAN JJ
Citation: Fw. Morgan et Jj. Stoltman, ADVERTISING AND PRODUCT LIABILITY LITIGATION, Journal of advertising, 26(2), 1997, pp. 63-75
Authors:
PHILLIPS BJ
Citation: Bj. Phillips, THINKING INTO IT - CONSUMER INTERPRETATION OF COMPLEX ADVERTISING IMAGES, Journal of advertising, 26(2), 1997, pp. 77-87
Authors:
TAYLOR CR
MIRACLE GE
WILSON RD
Citation: Cr. Taylor et al., THE IMPACT OF INFORMATION LEVEL ON THE EFFECTIVENESS OF US AND KOREANTELEVISION COMMERCIALS, Journal of advertising, 26(1), 1997, pp. 1-18
Authors:
PINKLETON B
Citation: B. Pinkleton, THE EFFECTS OF NEGATIVE COMPARATIVE POLITICAL ADVERTISING ON CANDIDATE EVALUATIONS AND ADVERTISING EVALUATIONS - AN EXPLORATION, Journal of advertising, 26(1), 1997, pp. 19-29
Authors:
HA L
LITMAN BR
Citation: L. Ha et Br. Litman, DOES ADVERTISING CLUTTER HAVE DIMINISHING AND NEGATIVE RETURNS, Journal of advertising, 26(1), 1997, pp. 31-42
Authors:
HIRSCHMAN EC
THOMPSON CJ
Citation: Ec. Hirschman et Cj. Thompson, WHY MEDIA MATTER - TOWARD A RICHER UNDERSTANDING OF CONSUMERS RELATIONSHIPS WITH ADVERTISING AND MASS-MEDIA, Journal of advertising, 26(1), 1997, pp. 43-60
Authors:
LOHSE GL
Citation: Gl. Lohse, CONSUMER EYE-MOVEMENT PATTERNS ON YELLOW PAGES ADVERTISING, Journal of advertising, 26(1), 1997, pp. 61-73
Authors:
KOLBE RH
ALBANESE PJ
Citation: Rh. Kolbe et Pj. Albanese, MAN TO MAN - A CONTENT-ANALYSIS OF SOLE-MALE IMAGES IN MALE-AUDIENCE MAGAZINES, Journal of advertising, 25(4), 1996, pp. 1-20
Authors:
CARLSON L
Citation: L. Carlson, UNTITLED, Journal of advertising, 25(4), 1996, pp. 3-4
Authors:
ABE M
Citation: M. Abe, AUDIENCE ACCUMULATION BY TELEVISION DAYPART ALLOCATION BASED ON HOUSEHOLD-LEVEL VIEWING DATA, Journal of advertising, 25(4), 1996, pp. 21-35
Authors:
SCHOENBACHLER DD
WHITTLER TE
Citation: Dd. Schoenbachler et Te. Whittler, ADOLESCENT PROCESSING OF SOCIAL AND PHYSICAL THREAT COMMUNICATIONS, Journal of advertising, 25(4), 1996, pp. 37-54
Authors:
ALBERSMILLER ND
GELB BD
Citation: Nd. Albersmiller et Bd. Gelb, BUSINESS ADVERTISING - APPEALS AS A MIRROR OF CULTURAL DIMENSIONS - ASTUDY OF 11 COUNTRIES, Journal of advertising, 25(4), 1996, pp. 57-70
Authors:
TAVAKOLI M
CAVE M
Citation: M. Tavakoli et M. Cave, MODELING TELEVISION VIEWING PATTERNS, Journal of advertising, 25(4), 1996, pp. 71-86
Authors:
MATHUR LK
MATHUR I
Citation: Lk. Mathur et I. Mathur, IS VALUE ASSOCIATED WITH INITIATING NEW ADVERTISING AGENCY-CLIENT RELATIONS, Journal of advertising, 25(3), 1996, pp. 1-12
Authors:
CARLSON L
Citation: L. Carlson, UNTITLED, Journal of advertising, 25(3), 1996, pp. 4-4