Citation: Wa. Belson, MATCHING AND PREDICTION ON THE PRINCIPLE OF BIOLOGICAL CLASSIFICATION, Journal of the Market Research Society, 38(4), 1996, pp. 293-294
Citation: Wa. Belson, MATCHING AND PREDICTION ON THE PRINCIPLE OF BIOLOGICAL CLASSIFICATION(REPRINTED FROM APPLIED STATISTICS, VOL 8, PG 2, 1959), Journal of the Market Research Society, 38(4), 1996, pp. 295-305
Citation: T. Corlett, SAMPLING ERRORS IN PRACTICE (REPRINTED FROM MARKET RES SOC, VOL 7, 1965), Journal of the Market Research Society, 38(4), 1996, pp. 308-318
Citation: H. Henry, THOUGHTS ON READERSHIP RESEARCH (REPRINTED FROM MARKET RES SOC, VOL 8, 1966), Journal of the Market Research Society, 38(4), 1996, pp. 321-328
Citation: Pmj. Sampson, COMMONSENSE IN QUALITATIVE RESEARCH (REPRINTED FROM MARKET RES SOC, VOL 9, 1967), Journal of the Market Research Society, 38(4), 1996, pp. 331-339
Citation: Jh. Parfitt et Bjk. Collins, USE OF CONSUMER PANELS FOR BRAND-SHARE PREDICTION (REPRINTED FROM MARKET RES SOC, MARCH 1967), Journal of the Market Research Society, 38(4), 1996, pp. 342-367
Citation: J. Rothman, SOME CONSIDERATIONS AFFECTING THE USE OF FACTOR-ANALYSIS IN MARKET-RESEARCH, Journal of the Market Research Society, 38(4), 1996, pp. 369-370
Citation: J. Rothman, SOME CONSIDERATIONS AFFECTING THE USE OF FACTOR-ANALYSIS IN MARKET-RESEARCH (REPRINTED FROM MARKET RES SOC, VOL 10, 1968), Journal of the Market Research Society, 38(4), 1996, pp. 371-381
Citation: H. Durant et M. Simmons, THE PARADOX OF MEMORY IN MARKET-RESEARCH (REPRINTED FROM MARKET RES SOC, VOL 10, 1968), Journal of the Market Research Society, 38(4), 1996, pp. 384-394
Citation: Asc. Ehrenberg, TOWARDS AN INTEGRATED THEORY OF CONSUMER-BEHAVIOR (REPRINTED FROM MARKET RES SOC, VOL 11, 1969), Journal of the Market Research Society, 38(4), 1996, pp. 397-427
Citation: Ar. Mcintosh et Rj. Davies, THE SAMPLING OF NONDOMESTIC POPULATIONS (REPRINTED FROM MARKET RES SOC, VOL 12, 1970), Journal of the Market Research Society, 38(4), 1996, pp. 431-446
Citation: D. Johnson, SOME OBSERVATIONS ON, AND DEVELOPMENTS IN, THE ANALYSIS OF MULTIVARIATE SURVEY DATA, Journal of the Market Research Society, 38(4), 1996, pp. 447-448
Citation: J. Inglis et D. Johnson, SOME OBSERVATIONS ON, AND DEVELOPMENTS IN, THE ANALYSIS OF MULTIVARIATE SURVEY DATA (REPRINTED FROM MARKET RES SOC, VOL 12, 1970), Journal of the Market Research Society, 38(4), 1996, pp. 449-471
Citation: Wg. Blyth et Lj. Marchant, A SELF-WEIGHTING RANDOM SAMPLING TECHNIQUE (REPRINTED FROM MARKET RESSOC, VOL 15, 1973), Journal of the Market Research Society, 38(4), 1996, pp. 475-479
Citation: G. Hoinville, EVALUATING COMMUNITY PREFERENCES (REPRINTED FROM MARKET RES SOC, VOL 15, 1973), Journal of the Market Research Society, 38(4), 1996, pp. 483-504