AAAAAA
Results: 151-175/284
A MODEL OF THE INFLUENCE OF MARKETING OBJECTIVES ON PRICING STRATEGIES IN INTERNATIONAL COUNTERTRADE
Authors:
PAUN DA
COMPEAU LD
GREWAL D
Citation: Da. Paun et al., A MODEL OF THE INFLUENCE OF MARKETING OBJECTIVES ON PRICING STRATEGIES IN INTERNATIONAL COUNTERTRADE, Journal of public policy & marketing, 16(1), 1997, pp. 69-82
Authors:
ERICKSON GS
Citation: Gs. Erickson, EXPORT CONTROLS - MARKETING IMPLICATIONS OF PUBLIC-POLICY CHOICES, Journal of public policy & marketing, 16(1), 1997, pp. 83-92
Authors:
GRANZIN KL
BRAZELL JD
PAINTER JJ
Citation: Kl. Granzin et al., AN EXAMINATION OF INFLUENCES LEADING TO AMERICANS ENDORSEMENT OF THE POLICY OF FREE-TRADE, Journal of public policy & marketing, 16(1), 1997, pp. 93-109
Authors:
GER G
Citation: G. Ger, HUMAN-DEVELOPMENT AND HUMANE CONSUMPTION - WELL-BEING BEYOND THE GOODLIFE, Journal of public policy & marketing, 16(1), 1997, pp. 110-125
Authors:
BLOOM PN
Citation: Pn. Bloom, FIELD OF MARKETING AND PUBLIC-POLICY - INTRODUCTION AND OVERVIEW, Journal of public policy & marketing, 16(1), 1997, pp. 126-128
Authors:
ANDREASEN AR
Citation: Ar. Andreasen, FROM GHETTO MARKETING TO SOCIAL MARKETING - BRINGING SOCIAL RELEVANCETO MAINSTREAM MARKETING, Journal of public policy & marketing, 16(1), 1997, pp. 129-131
Authors:
WILKIE WL
Citation: Wl. Wilkie, DEVELOPING RESEARCH ON PUBLIC-POLICY AND MARKETING, Journal of public policy & marketing, 16(1), 1997, pp. 132-136
Authors:
GREYSER SA
Citation: Sa. Greyser, CONSUMER RESEARCH AND THE PUBLIC-POLICY PROCESS - THEN AND NOW, Journal of public policy & marketing, 16(1), 1997, pp. 137-138
Authors:
MAZIS MB
Citation: Mb. Mazis, MARKETING AND PUBLIC-POLICY - PROSPECTS FOR THE FUTURE, Journal of public policy & marketing, 16(1), 1997, pp. 139-143
Authors:
KINNEAR TC
Citation: Tc. Kinnear, AN HISTORIC PERSPECTIVE ON THE QUANTITY AND QUALITY OF MARKETING AND PUBLIC-POLICY RESEARCH, Journal of public policy & marketing, 16(1), 1997, pp. 144-146
Authors:
THOMAS RE
MAURER VG
Citation: Re. Thomas et Vg. Maurer, DATABASE MARKETING PRACTICE - PROTECTING CONSUMER PRIVACY, Journal of public policy & marketing, 16(1), 1997, pp. 147-155
Authors:
RICHARDS JI
Citation: Ji. Richards, IS 44-LIQUORMART A TURNING-POINT, Journal of public policy & marketing, 16(1), 1997, pp. 156-162
Authors:
MORGAN FW
BOEDECKER KA
Citation: Fw. Morgan et Ka. Boedecker, PUNITIVE DAMAGES AFTER BMW V GORE (1996), Journal of public policy & marketing, 16(1), 1997, pp. 163-172
Authors:
LAIBLE M
Citation: M. Laible, CHANGEABLE MESSAGE SIGNS - A TECHNOLOGY WHOSE TIME HAS COME, Journal of public policy & marketing, 16(1), 1997, pp. 173-176
Authors:
VESPE F
Citation: F. Vespe, HIGH-TECH BILLBOARDS - THE SAME OLD LITTER ON A STICK, Journal of public policy & marketing, 16(1), 1997, pp. 176-179
Authors:
TAYLOR CR
Citation: Cr. Taylor, A TECHNOLOGY WHOSE TIME HAS COME OR THE SAME OLD LITTER ON A STICK - AN ANALYSIS OF CHANGEABLE MESSAGE BILLBOARDS, Journal of public policy & marketing, 16(1), 1997, pp. 179-186
Authors:
ROTFELD HJ
Citation: Hj. Rotfeld, MORAL SUASION - DEVELOPMENT OF THE US DIRECT SELLING ASSOCIATION - WOTRUBA,TR, Journal of public policy & marketing, 16(1), 1997, pp. 187-189
Authors:
PETTY RD
Citation: Rd. Petty, LAW AND ADVERTISING - CURRENT LEGAL ISSUES FOR AGENCIES, ADVERTISERS AND ATTORNEYS - FUEROGHNE,DK, Journal of public policy & marketing, 16(1), 1997, pp. 189-191
Authors:
PETTY RD
Citation: Rd. Petty, BE AD-VISED - THE LEGAL REFERENCE GUIDE FOR THE ADVERTISING EXECUTIVE(2D ED) - WOOD,DJ, Journal of public policy & marketing, 16(1), 1997, pp. 189-191
Authors:
ANDREASEN AR
Citation: Ar. Andreasen, MARKETING AND CONSUMER RESEARCH IN THE PUBLIC-INTEREST - HILL,RP, Journal of public policy & marketing, 16(1), 1997, pp. 191-193
Authors:
PETTY RD
HILL RP
GUNDLACH GT
SCAMMON DL
Citation: Rd. Petty et al., UNTITLED, Journal of public policy & marketing, 15(2), 1996, pp. 3-3
Authors:
RATCHFORD BT
AGRAWAL J
GRIMM PE
SRINIVASAN N
Citation: Bt. Ratchford et al., TOWARD UNDERSTANDING THE MEASUREMENT OF MARKET-EFFICIENCY, Journal of public policy & marketing, 15(2), 1996, pp. 167-184
Authors:
GUNDLACH GT
Citation: Gt. Gundlach, EXCHANGE RELATIONSHIPS AND THE EFFICIENCY INTERESTS OF THE LAW, Journal of public policy & marketing, 15(2), 1996, pp. 185-202
Authors:
MILNE GR
IYER ES
GOODINGWILLIAMS S
Citation: Gr. Milne et al., ENVIRONMENTAL-ORGANIZATION ALLIANCE RELATIONSHIPS WITHIN AND ACROSS NONPROFIT, BUSINESS, AND GOVERNMENT SECTORS, Journal of public policy & marketing, 15(2), 1996, pp. 203-215
Authors:
SCHERAGA C
CALFEE JE
Citation: C. Scheraga et Je. Calfee, THE INDUSTRY EFFECTS OF INFORMATION AND REGULATION IN THE CIGARETTE MARKET - 1950-1965, Journal of public policy & marketing, 15(2), 1996, pp. 216-226